About iDENTified Paintless Dent Removal

iDENTified was established on 1st May 2002 and provided paintless dent removal to a customer base comprising of approximately 40-50 main and used car dealerships, and other motor industry establishments in Staffordshire on a regular routine basis, with call out work also catered to, for both trade and retail customers.

Prior to setting up the owner/proprietor, Jim (Thomas) served as an employee with Dentmaster/Dent Wizard for 5 years where he received comprehensive tuition at both beginner and advanced levels. He served as both an area and holiday cover technician and operated in a retail repair centre, before setting up and establishing iDENTified PDR.

In December 2013 the first franchise was setup, operated by Danny Evans, expanding and extending the coverage of the brand across the Staffordshire borders into neighbouring counties – South Derbyshire and North West Midlands. Then, during the torrid year, of 2020, we added our second franchise, with Paul Irving coming on board, bolstering our numbers in Staffordshire and West Midlands with the view to push out towards Shropshire.


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Repairs can be carried out at home, work address or by appointment at iDENTified PDR premises at a fraction of the cost of a bodyshop repair. No special arrangements for space or power supply are required, so long as the car doors can be opened and the technician can gain access to the affected area.


Providing dent removal to motor trade customers can in fact offer an additional source of profitability for the dealership/organisation by providing an additional source of profitability and saves time.


Provision of basic and intermediate tuition, on exclusive ‘one on one’ basis or in small groups (up to 2 students), and follow on ‘live environment’ on the road coaching, as stand alone for your own fulfilment or as part of your FRANCHISE package and development.



If you fancy running your own operation, but want the added peace of mind and back up of an established brand, then why not enquire here - we can package a deal to get you on the road to running your own FRANCHISE under the iDENTified banner. Or if you are already in business and want leads/jobs forwarding, you can act as an AGENT for a small commission fee on the cost of the job.


Danny, having completed his 2 week Basic & Intermediate training and a month of intensive 'on the road' instruction has now conducted his business franchise for over 6 years becoming established, and he continues to develop both his skill level and customer base in turn, and has also become iDENTified.

Danny being the first, iDENTified have now recruited their second operative, welcoming Paul to the ranks. Having gone through the same programme as Danny, Paul is now in his fledgling period, out operating in Staffordshire and looking to add new customers, and extend the coverage, to our expanding client base.

We hope to offer further franchise's to suitable candidates via the training route - visit the franchise page for more information....and join Danny and Paul on the team.

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Tel: 0800 644 3368


Lead Technician:

07973 717 413

Stafford Franchise:

07912 342 799

North West Midlands & Shropshire Franchise:

07860 646 249


Privacy policy - iDENTified PDR

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.


Mon-Fri 8.30-5.30

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